In this bonus episode, Mark Schaefer provides and essential chapter from his new book LESSONS: Essays to help you embrace the chaos. In this free chapter, mark explores how to function as a business person when you're dying inside.

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive customers to their breaking point. Also, TikTok comes of age and a new book to help you embrace the chaos!

This episode highlights a few marketing mega-trends including platform-agnostic video, using customer social media comments as marketing gold, and the three characteristics of genius.

Whether you'e working for a big company or a small one, the advertising industry is getting crunched in all directions. Mark and Brooke look at trends in TV, digital, podcasts, TikTok, and gaming that will determine the future of advertising.

Some social media influencers have turned their lives into a dramatic, brand-fueled play. Nothing seems real, let alone authentic. What does that mean for marketers? Mark and Brooke also cover an attempt to measure company culture and a shocking look at the data your iPhone is broadcasting about you.

New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.