The Marketing Companion

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens

Direct download: MarkApril15.mp3
Category:Social Media Marketing -- posted at: 2:17pm EDT

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Direct download: MarkApril1_-PUBLISH.mp3
Category:Social Media Marketing -- posted at: 9:10am EDT

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

Direct download: LastBonus.mp3
Category:Social Media Marketing -- posted at: 9:33am EDT

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Direct download: MarkBrooke.mp3
Category:Social Media Marketing -- posted at: 7:34pm EDT

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Direct download: MarkWithoutTom.mp3
Category:Social Media Marketing -- posted at: 8:31am EDT

In this limited edition series, Mark Schaefer introduces the innovative marketers featured in his book "Marketing Rebellion." Marc Simons is one of the founders of Giant Spoon, a path-finding agency creating fun and immersive customer experiences. He's leading the way with this controversial new marketing approach.

Direct download: Bonus_4_-_March_11.mp3
Category:Social Media Marketing -- posted at: 4:27pm EDT

In this show, Mark and Tom look at some eye-popping new data covering the social media landscape. For an up-to-the-minute glimpse of the social web, you won't want to miss this show!

Direct download: March4FINAL.mp3
Category:Social Media Marketing -- posted at: 2:13am EDT

In this limited edition series, Mark Schaefer introduces two of the innovative marketers featured in his book "Marketing Rebellion." Steve Rayson, founder of BuzzSumo, contends that the biggest problem in our field is the over-use of technology and automation. Marketing icon Philip Kotler urges marketers to adopt a more human-centric approach that emphasizes emotion and experiences.

Direct download: Bonus_3_-_Feb_25.mp3
Category:Social Media Marketing -- posted at: 4:22pm EDT

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social media influencer, and the myth of employee advocacy.

Direct download: MarkFeb18.mp3
Category:Social Media Marketing -- posted at: 6:51pm EDT

In this limited edition series, Mark Schaefer introduces some of the innovative marketers featured in his book "Marketing Rebellion." Megan Conley is a ground-breaking agency founder who insists that tomorrow's customer journeys will be co-created with the involvement of our customers.

Direct download: Bonus_2_-_Feb_11.mp3
Category:Social Media Marketing -- posted at: 3:21pm EDT