The Marketing Companion

New monetization considerations at Facebook, with short video content, and Google maps comes to the forefront in this new show. And Mark and Brooke introduce a new video feature exploring the wonders of mukbang!

Direct download: MarkJune24.mp3
Category:Social Media Marketing -- posted at: 5:41am EDT

Samsung announced a new AI technology that allows somebody to create "deep fake" videos of individuals with a single photograph. As the ease of this technology improves and costs come down, every business is vulnerable to advanced forms of deception. How do you prepare for this now? Mark Schaefer and Brooke ("Brookie Cookie") Sellas take on this critical topic.

Direct download: MarkJune10.mp3
Category:Social Media Marketing -- posted at: 4:25pm EDT

Trolls seem to ruin everything good about the web with their persistent, hate-filled ranting. But there is a fascinating psychology behind what they do and why. Mark Schaefer and Brooke Sellas examine this topic, as well as the case against influencers and a scientific proof of content shock. The hosts also consider the art of spam.

Direct download: MarkMay27FINAL.mp3
Category:Social Media Marketing -- posted at: 6:23pm EDT

The number of consumers refusing to participate in research has quadrupled since 1990, imperiling some marketing efforts. Mark and Brooke look at the problem, ding Instagram on a weird strategy, and agree with Amazon's tough stance on employee productivity. They also sing.

Direct download: MarkMay13.mp3
Category:Social Media Marketing -- posted at: 6:26am EDT

Values-based marketing is a hot topic. Aligning with customer values is an important consideration but what happens when a company starts to act more like a non-profit? A fascinating discussion! Hosts Mark Schaefer and Brooke Sellas also demonstrate ASMR live, look at the retail apocalypse and show why Dell CCO Karen Quintos is a great marketing leader.

Direct download: MARK_APR_FINAL.mp3
Category:Social Media Marketing -- posted at: 2:18pm EDT

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for marketers ready to place their bet. The show also looks at the economics of live events and the hottest (secret!) chat app for teens

Direct download: MarkApril15.mp3
Category:Social Media Marketing -- posted at: 2:17pm EDT

Hosts Mark Schaefer and Brooke Sellas cover highlights from Social Media Marketing World and Mark points out a lemming-like marketing trend. The show features BossMom Dana Malstaff and advice on monetizing a Facebook Group, plus using social for government surveillance.

Direct download: MarkApril1_-PUBLISH.mp3
Category:Social Media Marketing -- posted at: 9:10am EDT

Ted Wright is a word of mouth marketing pioneer. On this final episode of the Rebellion Papers, Ted discusses why the world's oldest marketing idea has never been more important or relevant in the post-loyalty era.

Direct download: LastBonus.mp3
Category:Social Media Marketing -- posted at: 9:33am EDT

A new co-host is welcomed onto the Marketing Companion to discuss the growing concern over digital monopolies. This has become a political issue in the U.S. that extends beyond party lines. Is the Facebook franchise doomed? The hosts also discuss a new book by Brian Solis and digital burn-out.

Direct download: MarkBrooke.mp3
Category:Social Media Marketing -- posted at: 7:34pm EDT

In this special episode, Mark Schaefer says farewell to Tom Webster as the long-time co-host of The Marketing Companion and announces plans for a re-boot of the podcast.

Direct download: MarkWithoutTom.mp3
Category:Social Media Marketing -- posted at: 8:31am EDT