The Marketing Companion

It seems like there are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.

Direct download: tmc.70.mp3
Category:Social Media Marketing -- posted at: 6:13pm EDT

This episode of The Marketing Companion goes deep on new research conducted to support Jay Baer's new book Hug Your Haters. Hosts Mark Schaefer and Tom Webster dive into new insights and clues on customer expectations and online service best practices. We also reveal a new edition of "The World's Worst Apps!"

Direct download: tmc.69.mp3
Category:Social Media Marketing -- posted at: 7:07pm EDT

In this episode hosts Mark Schaefer and Tom Webster reveal the words of wisdom that had the most impact on their careers. You won't want to miss the episode with wisdom of bosses, professors and Peter Drucker that had an impact on Mark and Tom's careers

Direct download: TMC.68.mp3
Category:Social Media Marketing -- posted at: 1:26pm EDT

 

What does it mean to be "digital?" Hosts Mark Schaefer and Tom Webster unpack a fascinating new case study and the vast potential ahead for businesses that embrace a true digital mindset.

Direct download: TMC.67.mp3
Category:Social Media Marketing -- posted at: 9:14pm EDT

An Iranian blogger re-discovered the Internet after being imprisoned for six years. The radical changes he found was disturbing and profound. Are we slowly but surely losing the power of the Internet and what does it mean for our businesses? Mark Schaefer and Tom Webster explore this fascinating and critical topic.

Direct download: TMC.66.mp3
Category:Social Media Marketing -- posted at: 2:35pm EDT

In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of social media on politics, the expectation of authenticity and Millennials in the workplace.

Direct download: TMC.65.mp3
Category:Social Media Marketing -- posted at: 12:39pm EDT

Mark and Tom take a look into the future and project what will preoccupy our time in 2016. Could podcasting be the hottest ad platform? Will marketers submit to Facebook? Will new advanced services pop up that enable trials? What is the "fourth digital epoch?" 

Direct download: TMC.64.mp3
Category:Social Media Marketing -- posted at: 2:42pm EDT

Content can be used to support a business in many way -- service, awareness, and education, for example. But some people also want to make money from their content. In this episode, Mark Schaefer and Tom Webster explore every means of monetizing content and project whether this is something that on the rise or on the fall.

Direct download: TMC.63.mp3
Category:Social Media Marketing -- posted at: 8:10pm EDT


On this weeks’ episode of The Marketing Companion, Mark and Tom dive deep into some fresh and surprising new stats on social media, technology, and content. In addition, a new Marketing Companion Labs product gets introduced—and Tom even likes it for once!

Direct download: TMC.62.mp3
Category:Social Media Marketing -- posted at: 6:59pm EDT

Hosts Mark Schaefer and Tom Webster go off on marketing practices that drive them crazy. Look out world. The rant is on! No target is safe including terrible practices in email marketing, social media spam and LinkedIn cold calls. Also, the dynamic duo introduces their new Bollywood dance series and a strategy to control unruly children with a storage shed.

Direct download: TMC.61.mp3
Category:Social Media Marketing -- posted at: 7:28pm EDT