Mon, 23 March 2020
Mark Schaefer shares his view of personal and business priorities in this time of extreme disruption and loss.
Direct download: Embracing_the_chaos_podcast.m4a
Category:Social Media Marketing -- posted at: 11:08am BST |
Mon, 16 March 2020
Mark and Brooke dissect a variety of trends including an experiential marketing plan that includes "full body towelettes," innovations from Twitter and LinkedIn, a discussion of slow tech adoption, and a personal reflection from Mark on his competition. |
Mon, 2 March 2020
On the latest show, Mark and Brooke announce a contest to honor the one millionth download of The Marketing Companion podcast! Could YOU be the lucky winner? The hosts also cover big news from the podcasting world plus innovations coming from Twitter and Instagram. |
Mon, 17 February 2020
New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the true story behind blogging in the content ecosystem and also discuss an integrated marketing trend, the marketing ideas consumers love most. |
Mon, 3 February 2020
Need a celebrity for your next event? New technology may allow you to bring Elvis, Marilyn Monroe or Elvis to your next customer meeting. Mark and Brooke look at this new trend as well as LinkedIn events, and the impact of digital detox ion the advertising industry. |
Sun, 19 January 2020
Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism. |
Mon, 6 January 2020
Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode! |
Mon, 23 December 2019
In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie" |
Mon, 9 December 2019
Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet. |
Mon, 25 November 2019
Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend. |