The Marketing Companion (social media marketing)

Why will Snapchat remain relevant for the long term? Why are content streaming habits changing dramatically? Does Facebook need to be regulated by the FCC? These are just a few of the fascinating topics in this episode. And don't miss the world's first audio emojis!

Direct download: The_new_psychology_of_content_consumption.mp3
Category:Social Media Marketing -- posted at: 2:35pm EDT

What are the hot trends shaping the field of marketing over the next few years? Hosts Mark Schaefer and Tom Webster look at the developments that will be pressing in to our budgets, our strategies, and even the skills we'll need to get ready for the future of marketing.

Direct download: Marketing_mega-trends.mp3
Category:Social Media Marketing -- posted at: 11:43am EDT

Mark Schaefer and Tom Webster examine a number of developments aimed at cutting through the clutter including the crisis in ad blocking, new content forms, the gamification of content and much more. The guys also introduce their new movie blockbuster "Chatbots: Revolution."

Direct download: Cutting_through_the_marketing_noise.mp3
Category:Social Media Marketing -- posted at: 3:02am EDT

In this episode, hosts Mark Schaefer and Tom Webster dissect what they would like to see "more of"and "less of" in the marketing world. And introducing Slurry, the new Marketing Companion Chatbot.

Direct download: A_modern_marketing_wish_list.mp3
Category:Social Media Marketing -- posted at: 7:04pm EDT

There is major market shift occurring that will impact marketing for years to come. Information is now flowing from social networks into private messaging systems, providing new opportunities and challenges for our companies. Mark and Tom also explore new research on brand authenticity and launch a new product "Snapchat Silver.


In this episode, Hosts Mark Schaefer and Tom Webster examine a number of significant digital marketing developments including the intense flurry of activity at Facebook in the area of streaming video. Snapchat jilted Facebook's acquisition offer last year. Is Mark Zuckerberg out to destroy Snapchat? The answer may surprise you!

Direct download: Facebook_chases_down_Snapchat.mp3
Category:Social Media Marketing -- posted at: 3:40pm EDT

Twitter just celebrated its tenth anniversary. It has established itself as an important part of popular culture, the news and market research yet struggles for success as a company. In this episode, hosts Mark Schaefer and Tom Webster explore the power of Twitter and its future.

Direct download: 73_Why_Twitter_matters.mp3
Category:Social Media Marketing -- posted at: 8:58am EDT

Hosts Mark Schaefer and Tom Webster review some remarkable new data indicating that Snapchat has replaced Facebook as the preferred social network with many young people and that podcasting is now "mainstream" media. Listen to this episode to learn how media channels are blurring.

Direct download: tmc.71.mp3
Category:Social Media Marketing -- posted at: 5:08pm EDT

It seems like there are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.

Direct download: tmc.70.mp3
Category:Social Media Marketing -- posted at: 6:13pm EDT

This episode of The Marketing Companion goes deep on new research conducted to support Jay Baer's new book Hug Your Haters. Hosts Mark Schaefer and Tom Webster dive into new insights and clues on customer expectations and online service best practices. We also reveal a new edition of "The World's Worst Apps!"

Direct download: tmc.69.mp3
Category:Social Media Marketing -- posted at: 7:07pm EDT