The Marketing Companion

In this honest and thought-provoking discussion, Mark Schaefer and Tom Webster explore emerging trends in content development, digital platforms, and information distribution that may affect brand-buildingand the individual creative. What are the trends and opportunities that may help or hurt our individual efforts to stand out and be heard?

Direct download: TMC.25.mp3
Category:Social Media Marketing -- posted at: 11:56am EDT

In this always-on global marketplace what tools and tricks are available to make you more focused and productive? Hosts Mark Schaefer and Tom Webster explore ideas for marketing on the road, at home, in the office and in the air.

 

Direct download: TMC.24.mp3
Category:Social Media Marketing -- posted at: 4:00pm EDT

The Internet has been buzzing with an apparent de-emphasis of Google+. What does this mean about Google's strategy, the confidence in the company (after a long line of product withdrawals), its opportunities for monetization and the competitive landscape for social media marketers?

Direct download: TMC.23.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In this episode, Mark Schaefer and Tom Webster tackle a number of timely subjects including the increasing cost and risk of keeping the bad guys out of your blog, measuring social media progress, and Social Media Explained.

Direct download: TMC.22.mp3
Category:Social Media Marketing -- posted at: 10:05pm EDT

Exploring a new report from Edison Research, Mark Schaefer and Tom Webster dissect important new content consumption trends with profound implications for marketers.

Direct download: TMC.21.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Marketing conferences are  big commitment of time and money. What should you look for in a great conference? How do you make the most of it? How does it fit in the marketing mix?

Direct download: TMC.20.mp3
Category:Social Media Marketing -- posted at: 1:26am EDT

The momentum of influence marketing as an emerging discipline seems to be gathering steam. Mark Schaefer and Tom Webster look at the good, the bad and the downright ugly when brands and bloggers collide.

Direct download: TMC.19.mp3
Category:Social Media Marketing -- posted at: 11:58pm EDT

Mark Schaefer and Tom Webster explore the current state of the effectiveness of social media. Is it more like marketing or more like advertising? Is there value in creating the weak links of social media connection and how do we actually convert those to sales?

Direct download: TMC.18.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Public speaking is an often-overlooked opportunity to build a personal or business brand. Hear tips from professional speakers Mark Schaefer and Tom Webster on leveraging speeches in the marketing mix.

Direct download: TMC.17.mp3
Category:general -- posted at: 10:53pm EDT

This episode covers a wide swath with a debate on content curation strategies, the leadership landmine at Zappos and a personal impact of content shock.

Direct download: TMC.16.mp3
Category:Social Media Marketing -- posted at: 2:15pm EDT