The Marketing Companion

In this podcast, Mark Schaefer and Tom Webster pull out the marketing grab bag and discuss the new LinkedIn blogging capabilities, the over-use of buyer personas, erasing yourself from Google search, and our sources of content inspiration.

Direct download: TMC.29.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

What would you do if you ran Facebook? How would you change the content, the advertising, and the business model to make the world's most popular social network even more popular? Mark Schaefer and Tom Webster explore this issue in their fast-paced and entertaining style!

 

Direct download: TMC.28.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

Direct download: TMC.27.mp3
Category:Social Media Marketing -- posted at: 2:24pm EDT

On Episode 26 --the anniversary edition of The Marketing Companion -- Mark Schaefer and Tom Webster discuss new analytical trends and a breakthrough in 3D printing that could disrupt how we think about marketing.

Direct download: TMC.26.mp3
Category:Social Media Marketing -- posted at: 4:08pm EDT

In this honest and thought-provoking discussion, Mark Schaefer and Tom Webster explore emerging trends in content development, digital platforms, and information distribution that may affect brand-buildingand the individual creative. What are the trends and opportunities that may help or hurt our individual efforts to stand out and be heard?

Direct download: TMC.25.mp3
Category:Social Media Marketing -- posted at: 11:56am EDT

In this always-on global marketplace what tools and tricks are available to make you more focused and productive? Hosts Mark Schaefer and Tom Webster explore ideas for marketing on the road, at home, in the office and in the air.

 

Direct download: TMC.24.mp3
Category:Social Media Marketing -- posted at: 4:00pm EDT

The Internet has been buzzing with an apparent de-emphasis of Google+. What does this mean about Google's strategy, the confidence in the company (after a long line of product withdrawals), its opportunities for monetization and the competitive landscape for social media marketers?

Direct download: TMC.23.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

In this episode, Mark Schaefer and Tom Webster tackle a number of timely subjects including the increasing cost and risk of keeping the bad guys out of your blog, measuring social media progress, and Social Media Explained.

Direct download: TMC.22.mp3
Category:Social Media Marketing -- posted at: 10:05pm EDT

Exploring a new report from Edison Research, Mark Schaefer and Tom Webster dissect important new content consumption trends with profound implications for marketers.

Direct download: TMC.21.mp3
Category:Social Media Marketing -- posted at: 3:00pm EDT

Marketing conferences are  big commitment of time and money. What should you look for in a great conference? How do you make the most of it? How does it fit in the marketing mix?

Direct download: TMC.20.mp3
Category:Social Media Marketing -- posted at: 1:26am EDT